Online display ads can pull potential customers to an e-retailer’s site—especially when the ads are targeted
October 2008 - By Bill Siwicki
When it comes to online display ads, CyberDefender Corp. aims to be a chameleon. The e-retailer of anti-virus, anti-spyware and other software doesn’t want to be flashy, or Flashy. It wants to blend into web pages—not just visually, but contextually. Its goal is to make its ads look like they belong. Read the full article here.
Internet Retailer: Attracting Shoppers
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